“Softly” (Video) (Prefix Premiere)

    Portland, Oregon’s the Memories have just released a lovingly DIY clip for their song “Softly”. It looks like the video could have been shot in their combination house, practice space, and label headquarters using only the latest in green screen technology. Expect more of the psychedelic pop you heard in “Higher”, except this time with full blown “ooohs” in the chorus. 
    The track is from their full-length debut, which was originally issued on cassette by Gnar Tapes, and is now available on vinyl from Underwater Peoples. See the video below.