It was back in July when Snoop Dogg teamed with Major Lazer for "La La La," which marked his totally unexpected name change/evolution to the Reggae-making, Jah-worshipping Snoop Lion, and it's been a constant talking point since. Today that single, the first off Snoop's upcoming Reincarnated LP, gets the equally-as-bizarre visual treatment, thanks to film director Eli Roth.
Starting off with a dash of self-depreciating humour (we see a cute little kid puzzled by his identity change, kinda like the rest of us), before the rapper plays some sort of pied piper of a school play, entering as simple old Snoop Dogg form before evolving into his true Lion form—lion coat and all (pimpin'!) Prepare to be strangely hypnotized by it all below. [MTV]