“Serve The People” (Video)

    Sub Pop’s Handsome Furs just dropped their Sound Kapital video for “Serve the People.” It chronicles a kid who’s fed up with the routine of his life and needs to break loose. He does, and all to the arc of the song. The visuals reflect not only the music’s build-up and climax, but also the growing frustration inside of the young man. Scenes that skip for a piece of a second mirror the dread of repetition and are shot effectively by director Han Xia. Good song, great video. Check it out below.