Zola Jesus has an otherwordly, almost-mystical aura around her, from the name and appearance to her big-sounding music. It’s this aspect that director Jacqueline Castel tapped into in the creation of the video for “Seekir.” Speaking to the magazine Dazed, Castel–the in-house director for label Sacred Bones–mentioned that “like any great pop song or video, the goal was to communicate complexity through simplicity.”
She largely achieves that goal with “Seekir.” The track, taken from Zola Jesus’s 2011 album Conatus, is already muscular and expansive and the video follows suit with some pseudo-religious imagery. Much like Zola Jesus herself, there’s a mixture of pop immediacy and avant-garde trickery. Watch it below.