Between their videos and actual music, The Pains Of Being Pure At Heart may be one of the most feel-good bands of the past few years. The clip for “Say No To Love” only continues their streak, and at its core, is a story about priorities. In the video, keyboardist/singer Peggy Wang says no to band practice, instead spending her time hanging out in parks, eating a ton of snacks and driving around aimlessly. Meanwhile, the rest of the band jams out in a musty attic, and later out in a field. By the time Wang actually shows up to practice, the dudes in the band have their own priorities. Of course, they include ice cream sandwiches and petting a dog. Directed by Mixtape Club, the video also features a great deal of hand-drawn visual effects, which amplifies the smiley feel of the clip.
The “Say No To Love” single is now available via Slumberland.