It seems like so long ago that Rye Rye, M.I.A.'s protege, was about to blow up, before personal life and a lengthy album creation process got in the way. She's finally ready to make her proper debut now: It's called Go! Pop! Bang! and it's due out on May 15 via Interscope. Rye Rye just released a new video for the album's latest single attempt: It's called "Boom Boom" and it features a video game-sounding sample of the Vengaboys. The video too, is video game-inspired: It features Rye Rye leading a digital Rye Rye through Qbert and other classic video game environments. Watch it below via Rap Up.
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