Royce Da 5'9" has been "next" since roughly 1997, so I'm betting his label and him are hoping that "Part of Me" is his breakthrough. The song (and video) is pretty cinematic--a guy tries to have a threesome, and he gets his genitals cut off by two women after they drug him (reminds me a lot of this). I'm not sure what kind of commercial prospects this song has, but there's not too many videos or songs like this out right now. [NahRight]
Cripes. That was ruthless.
That was dark.