You might now POP ETC better by its old moniker, The Morning Benders, but the Berkeley-based indie rockers have been trying to transition with their new beginning.
Under the new name, the quartet released its debut album in June on Rough Trade Records, and though snippets of the record's first single. "Keep It For Your Own," have been floating around, today the band shares the studio recording.
As expected, the track is a buoyant, infectious tune that features singer Chris Chu's charmingly boylike vocals and heaps of synth. Listen to "Keep It For Your Own," below.