At this point in the game, the guys behind OK Go realize they are better known for their music videos than anything else, so they're taking a leaf out of Lady Gaga’s book and attempting to turn the release of a clip for “End Love” from Of the Blue Colour of the Sky into a bona fide event.
According to Jay Leno’s intro to the song on this clip, the band will unleash the video at Bonnaroo this weekend, although what they’ve got up their sleeves this time (more underwater footage, perhaps?) is anyone’s guess. The song itself is a fairly forgettable piece of electro-influenced pop, but people will barely remember that after they've gorged on the visual feast about to be unleashed at Bonnaroo.