The unwitting charm of Canadian slack-rocker Mac DeMarco is tough to resist, especially when he's glorifying the cheapest smokes around in his latest video for "Ode To Viceroy." Well known for his adoration and, as we see here, outright endorsement of cigarettes, theViceroy enthusiast has done well to superimpose himself as the brand's rock n' roll spokesman. Looking suspiciously like it was edited and recorded on VHS, the ultra lo-fi montage of DeMarco smoking and rocking out comes off the Edmonton-native's latest, 2. Indulge below.
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