He may or may not need anger management, but Kanye West definitely knows how to self-promote. Here’s an ad he “visioned” for Absolut Vodka where members-only wearing hipsters take large Alka-Seltzer-like pills to be Kanye for a while. The ad is pretty funny, but Kanye showed some self-restraint when opting for N.E.R.D.’s “Truth or Dare” instead of one of his own songs. [Nah Right]
Kanye West »

I am not a Kanye fan, but this whole "Be Kanye" thing is one of the cleverest ad campaigns I've ever seen.