Artist Evan Roth is the mind behind this sharp video for the new Jay-Z track we told you about at the start of the week. 

On his blog Roth explains, "Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at red.msn.com. And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova."

Looks like some phonecalls are worth waiting for. [F.A.T]