Media

It Hugs Back: "Now & Again" (Video)

7:27 p.m. · February 6, 2009 · by Matthew Richardson

It Hugs Back's name suggests some kind of creepy, physical relationship with an inanimate object, so it is fitting that the video for "Now & Again" should prominently feature bizarre, autonomous crates. Not really sure what the tetris-y crates have to do with the band's simple, unattached guitar-pop, but the whole combination makes the video for "Now & Again" pleasant to look at. Their 4AD debut, Inside Your Guitar, is out on. April 7

[Pitchfork]