I think we can all agree that iamamiwhoami really needs to drop the whole "mysterious" thing and let the music and visuals (which really are quite good) do their own talking. It's been ages since we discovered the identity behind the moniker (for those unaware: it's Swedish musician Jonna Lee), yet there is still a cryptic spirit behind all of the iamamiwhoami work that makes it difficult to take seriously. That's unfortunate, because the latest video for this track "sever" should definitely be watched. If only because of the bizarre, Nordic myth-inspired imagery. I know I have underwear daydreams of dancing with a giant hair monster every so often, too.
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