The promotional train behind Yelawolf’s proper debut, Radioactive, has officially started here with the album’s lead single, “Hard White (Up In The Club).” Produced by the Hydrox, it’s the kind of minimalist banger driven by a lone vocal sample that has become increasingly popular these past few years. And as anyone who has heard these kinds of tracks is well aware — we’re talking Lil Wayne’s “A Milli,” Jay-Z’s “On To The Next One,” and so on — it takes a certain kind of MC to make the track work. Luckily for Yela, he has all the charisma, wit, and straight-up rapping ability to ensure that “Hard White” is a success. Not only that, but he might be the only rapper in the past five years to obtain a listenable Lil Jon guest appearance.
You can stream “Hard White” below. The single drops Aug. 8 while Radioactive is due out Sept. 27.