It takes no guts to avoid bees when you're making a video for a song called "Honey All Over." No one really wants you to feature bees heavily, because that's too obvious. But it takes real balls to do a video for a song called "Honey All Over" and then star in said video while wearing a bee-keeper's outfit, like you're high priest of a cult of models who eat honey. Which is what Gruff Rhys does in the above video. Goofy video, but this is pretty damn entertaining. What does this have to do with anything? Probably nothing.
Rhys' Hotel Shampoo is out now. [P4K]
