The handi-cam operators behind Yours Truly recently followed Girls into a studio in San Francisco to record the band doing a reverb-heavy take of "Laura" for Pitchfork TV's Tunnelvision. You might never see a more Urban Outfitters advertisement-ready crowd assembled for an in-studio performance by a indie band. [Pitchfork]
Along similar lines, I was thinking the Best New Music tag should come with a new pair of sneakers for dude.