Fuck Buttons are likely to spend a decent amount of this year on the road playing tracks from their excellent 2009 album Tarot Sport—but how do you promote a band with an unpalatable name and a preference for making songs that bleed well over the 10 minute mark?
The answer is you cut those songs down to a manageable size and match them with unusual visuals then sell, sell, sell. For “Olympians,” the Buttons have scythed off about seven minutes of the original track and set it to footage of an Asian dude with some crazy karate movies. And voila! Instant top 40 success is now imminent.