Media

Friendly Fires: Jump in the Pool (Video)

1:24 p.m. · August 15, 2008 · by Andrew Winistorfer

There’s really only one locale you can choose when you’re making a video for a song called “Jump in the Pool.” Price James directed this obvious, mostly underwater clip for England’s Friendly Fires.

“Jump in the Pool” a little glitterier than the band’s last single “On Board” (which you’ll recognize as the music from this commercial), but the band position themselves as the most likely ascendants to the new rave crown behind the similarly sounding Klaxons.
"Jump in the Pool" is featured on the he band’s self-titled debut, which hits the U.S. on

September 23 via XL/Beggars, and is out now in the U.K. [Fader]