“Forget It” (Video)

    Dev Hynes, the man of many aliases, has settled on performing as Blood Orange in recent times. His latest album under that moniker is Coastal Grooves, which came out in August last year on Domino. Now “Forget It” from that record has been given a video, which looks like it was shot on a budget of about 50 cents (indeed, the YouTube notes with the clip inform us it was shot on VHS). The video follows Hynes as he clowns around with a guitar, brushes his teeth, and ultimately delivers some flowers to a rather pissed-off looking woman. The song is an addictive slice of summery pop—the kind of tune that Hynes can make sound effortless, like he just plucked it out of the air. Check it out in the clip below.