In the video for Norwegian techno-popsters Datarock's "The Pretender" a strapping young lad (with a rad moustache) wanders the aisles of a department store while wearing Datarock sunglasses that make everything he sees Datarock-related. Then at the end the dude totally steals the sunglasses. Seriously, he never even pays. Shoplifting raises the prices for all of us, jerk.

Datarock's Red is out now.