St. Vincent has a pretty flawless track record when it comes to videos, making memorable and excellent clips every time she steps up to bat. That winning streak continues with this video for “Cruel” the new single from her upcoming Strange Mercy LP. In the clip, we watch Annie Clark step into a Revolutionary Road-like downward spiral of domesticity, kids, doing puzzles, and making dinner. Before it turns into a thing about how having a family is like being buried alive. Shit is deep. The song is pretty great too: the funky synths are a welcome new tic in the St. Vincent style.
Strange Mercy is due out on Sept. 13.