However else you feel about Coldplay, you'd have to be a pretty big hater to refuse to admit that their videos are usually pretty entertaining affairs. Coldplay's newest clip for Viva La Vida track, "Strawberry Swing" is a pretty fantastic affair, with Chris Martin donning a cape and tights, resucing a damsel in distress, and doing a lot of other stuff in between. You can watch it here.
This video was directed by Shynola, who's also directed videos for Beck, Blur, and Radiohead.
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This video is not smart and much less original. The concept was copied from a video made by a Mexican rock? band called "Vaquero." The name of the video/song is "Sunshine." You can look it up and judge for yourself. Colplay's video has a lot more visual effects but the concept is the same. This is not original.