Wale’s impressive promotional train behind his sophomore album, Ambition, continues today with the release of the “Chain Music” video. And while on its face it might seem like another hip-hop video by the numbers, there’s more to Wale’s rhymes and the visuals than that. It’s primarily about the fact that the females showing him attention now are mostly fakes and are only attracted to him because of his gaudy jewelry. It’s a concept that plenty of rappers have tackled before, but that doesn’t mean Wale’s take on it is any less enjoyable. You can watch the video below.