This straight forward and endearing video for "I Am Goodbye" from Bonnie "Prince" Billy's forthcoming Beware album, gives centre stage to the song, letting it win you over.

Will Oldham, with a most impressive beard, gleefully wanders the streets, smiling at passers-by and singing along to his catchy, cheerful little ditty.

You can check out the video on the Drag City site; the label will be releasing Beware on March 17. [Pitchfork]