Cancer has become so prevalent these days that we all know at least one person, if not more, battling the disease. Recognizing this fact was Matt Diamond, owner of indie hip-hop label Coalmine Records. He looked to spread awareness of the disease and raise funds to go toward the American Cancer Society’s ongoing fight to find a cure.
As such, he reached out to some of hip-hop’s best talents to record a song that emphasizes celebrating life. Backed by uplifting, piano-led production from M-Phazes, the appropriately titled “Beautiful” features verses from hip-hop heavyweight Talib Kweli, burgeoning star Big K.R.I.T., and up-and-coming rapper-singer Outasight.
Together, the MCs provide the inspirational rhymes that build into Mela Machinko’s spirit-raising hook that stresses that “life is beautiful.” Further driving that message home are four cancer survivors — CeeCee, Shawn Tesser, Salman Qadar and Wilmer Wise — who speak on the intro and outro of the track.