It’s both sad and noble that Ghostface really, really wants a commercial breakthrough. It’s not enough for dude that he dropped two of the best hip-hop albums this decade (Fishscale and Supreme Clientele), he wants that Soulja Boy money. Ghost, and probably his label Def Jam, are positioning Wizard of Poetry as that breakthrough by pairing Ghost up with R&B singers for syrupy ballads instead of stark, theatrical dope tales. “Baby” is the album’s first single, and the song just got a semi-literal video that features Ghost trying to get his girl to the hospital to give birth to the titular offspring. For Ghost’s sake, I hope this becomes a hit.
Wizard of Poetry is due out on Sept. 22 via Def Jam.