Atmosphere's new video for "Just For Show" is kind of a crusher. It stars a lovable golden retriever who gets treated like dirt by just about everyone it encounters, including the family that owns it at the clip's beginning. Seriously, where do all these people get off? The video ends with a shot of a "Lost Dog" poster, presumably put up by the dog's original owners, but there's no resolution. A definite mid-week bummer for you.
The Family Sign is due out April 12 via Rhymesayers.
