To keep the promotional train rolling for Rolling Stoned, Smoke DZA has chosen to take what’s sounding like an album highlight in “4 Loko” to the visual realm. He and fellow Harlem-based weed-enthusiast ASAP Rocky spend a majority of the video cruising around their neighborhood, copping drinks at a corner store, and spitting at the camera. In other words, it’s nothing terribly flashy, but it works well to convey the brooding-but-still-chill atmospherics of the track. It’s also kind of representative of what it feels like after you have just downed an actual Four Loko. You’re still fucked up, but you’re coming down from the caffeinated high and feel stuck in a haze of purple.
Rolling Stoned drops Aug. 30.