NBA star Dwight Howard is doing something pretty neat as well – he’s providing his one millionth follower with an all expenses paid trip for two to the Orlando Magic’s home opener tonight versus the Philadelphia 76ers.

Howard is one of a growing number of athletes using social media to help build his image, and on his blog he chronicles some of the other things he’s done recently:

 

“I’ve also bought lunch and some copies of NBA Live 10 for some of my followers who could find me in Orlando and Atlanta during the summer, and given away free copies of NBA Live 10 on Twitter (), Facebook (), and Superfan to fans that could answer Dwight trivia questions. I wish I could do similar things in every city that I go to and for every fan that follows me.

I always thought the “Where’s Dwight?’’ idea was a really good one and I had a lot of fun...

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http://mashable.com/2009/10/28/dwight-howard-twitter/