Sex sells.

 

...San Francisco based GameCrush is part happy hour at the local bar, part old school “900 chat line.” Users come to the site to play games with others, and there’s a video/audio cam. The only hitch is that you have to pay $.60/minute to do so. The site matches “Players” with “Playdates,” and splits that $.60 with the playdate.

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http://techcrunch.com/2010/08/24/gamecrush-is-crushing-it-investors-agree/