Damn. That seems pretty low when looking at the criteria...

According to Scarborough Research’s latest Integrated Newspaper Audience study, 74% of American adults - or 171 million people - either read a newspaper or visit a newspaper website at least once a week....

....

http://www.mediabuyerplanner.com/entry/46704/newspapers-still-read-by-74-of-americans-scarborough/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter