Magazines are basically fucked. They know this, and figure the only way they're going to survive is if they manage to successfully navigate the transition to digital. Time's grand plan? A "Hulu for magazines." Oh boy.

 

Here's how it'd work: There'd be a new company running a digital store for all of the publishers where people could buy and manage their magazine subscriptions that would be delivered on "any" device. Supposedly, Time Inc's gotten Conde Nast (publisher of Wired, Vanity Fair, etc.) and Hearst (Popular Mechanics, Esquire, etc.) ramped up about the idea as well, which would launch in 2010.

Great, except that it's not going to work. As Peter Kafka points out, they have to

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http://gizmodo.com/5372988/times-hulu-for-magazines-idea-is-so-so-doomed