It does seem like a rip-off if the cover girl isn't nekkid inside the magazine...

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Heidi’s fail isn’t the first miss (and probably won’t be the last) in Playboy’s history, though—check out our picks for the 10 lamest Playboy covers after the jump…
#10: HOPE DWORACZYK AND SETH ROGEN, APRIL 2009
PLAYBOY FAIL: Why the hell would we want to see Seth Rogen on a Playboy cover? Move dude! Get out the way!

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http://www.complex.com/blogs/2009/08/20/fail-the-10-lamest-playboy-covers/