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According to Nielsen Online’s June report on Internet usage, people now spend more time, on average, on Facebook () than on the other 9 top web brands.

 

With 87 million visitors, which had spent an average of 4 hours and 39 minutes on the site, Facebook is first (out of the top ten web brands) when it comes to time spent and sixth when it comes to overall traffic in the US. It’s a huge deal; in a world where user attention is the ultimate currency, pageviews have been losing their importance and marketers are focusing on the time users spend on a site. One can easily argue that Facebook, thanks to its phenomenal growth, has the best of both worlds.

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http://mashable.com/2009/07/14/facebook-ultimate-time-waster/