I don't think most online ads are that bad (even that Bacardi ad Banger!!). Easier to ignore then other mediums. I actually do click on ads for other sites I visit since I know it supports the sites.

 

• Banner ads below headers
• Ads that look like content
• Dancing ads
• Auto-expanding half-page ads
• Banners next to logos
• Billboards in the top right corner
• Google text links interrupting content
• Ads with hidden close buttons
• Interstitials
• Page Take-overs

A couple points to remember while going through the list:

• People basically hate all advertising. But they also know and accept that it's the cost of free content.
• ...
• ....

http://www.businessinsider.com/10-online-ad-formats-people-hate-most-2009-6

With that said.....

Don't forget to click ads on the Prefix!

oh yeah, i remember that DM one. I remember I'd accidentally get near it and my temperature would rise a bit.

I think I click on ad out of interest about once a month*.

*This excludes American Apparel ads.

I need more reports like this to come out. It ain't just about the click dammit!!!

For years, Web publishers have had a love-hate relationship with what has become the standard metric for online ad effectiveness: the click. It’s certainly an indication that a prospective customer saw the ad. But surely it’s not the only indication. The problem is that marketers haven’t been able to agree on other metrics for whether an ad was seen, let alone whether it was effective in spurring eventual sales. Publishers clearly think branded display ads can do just that, and they want to get paid for running them even if they don’t get a click.

 

Now they’re offering up some evidence. A new research study from the Online Publishers Association, conducted by comScore, sheds some new light on the impact of online branding

...

http://www.businessweek.com/the_thread/techbeat/archives/2009/06/measuring_displ.html

This site lacks ads for (500) Days of Summer!

Stereogum's got the friggin wallpaper for that movie. Prefix only got like the top banner, the square banner, and the corner peel.