As we mentioned yesterday, the case of Woody Allen vs American Apparel will be heading to a Manhattan federal court on May 18th.

Allen is suing the clothing brand for $10 million due to them using his image for a billboard without the filmmaker's permission.

Woody has reached his limit with American Apparel CEO Dov Charney and his pack of legal goons, claiming the company has "adopted a scorched earth approach" to try and intimidate and harass the legendary screen actor and director, according to court documents filed yesterday, Wednesday.

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http://perezhilton.com/2009-04-16-american-apparel-continue-to-harass-woody-allen

yeah $10 million is about right.  That's about how much he would lose(or internally suffer) from such prime exposure.