Microsoft's Lauren Ad Campaign (Video). Apple User Mitch Gewirtz Offers Free Powerbook in Response

(2 posts)
by Daba
10743 Posts
hopped up out my bed. turn my swag on.
2 weeks, 4 days ago
8 months ago

 

 

 

 

 

Mitch Gewirtz of Michigan would like to give you his 17-inch PowerBook. For free. From Mitch:

Subject: I AM UP FOR THE CHALLENGE!

To whom it may concern,

I recently watched the new PC ad on television the other night about "Lauren" purchasing a laptop for under $1000.00. It was a great advertisement targeting everyday PC users. My only concern is that I feel the computer "Lauren" chose will not provide an overall positive experience. I am asking for your assistance to help me locate "Lauren". I am willing to give her my 17" Mac laptop "FOR FREE" so she can decide which laptop is superior without putting a price tag on it.

I do believe everyone on this planet is "cool enough to be a Mac person".

Sincerely,
Mitch Gewirtz

We of course wrote back to Mitch to gauge his level of seriousness in this matter. His response:

...

http://i.gizmodo.com/5187031/lauren-we-have-someone-whod-like-to-talk-to-you

by Daba
10743 Posts
hopped up out my bed. turn my swag on.
2 weeks, 4 days ago
6 months, 1 week ago

The Anti-Mac ads are working according to this article...

 

Microsoft's latest ad campaign is supposed to convince shoppers that PCs are a good value and that expensive Macs are not. In the commercials, people say things like "I'm just not cool enought to be a Mac person."

 

It's working, reports AdAge:

...
But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today. Microsoft (MSFT), on the other hand, has risen from near zero in early February to a value-perception score of 46.2

...

http://www.businessinsider.com/microsofts-anti-mac-ads-are-starting-to-work-2009-5

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