Long-form trend alert: Lots of former print media people are launching websites. There was another one today! It's time for us to rate five of these—and their chances of survival—honestly. This is important:

 

RapRadar: Elliot Wilson, former editor of hip hop magazine XXL, is launching what he hopes will become the Huffington Post of Hip Hop. Which is just a horrible slogan. Basically it'll be some HuffPo-ish mix of blogging, journalism, and hip hop celebrities writing guest columns. "If Jay-Z wants to express his feelings about Obama, there's not really a forum where he can do that right now," Wilson says. This is false.
Chance of Survival: Not great, but theoretically possible. XXL was a quality magazine. If he can replicate that online, he could build an audience. Problem: XXL already replicated itself online. Problem 2: Audience doesn't mean advertisers. See Vibe magazine, currently.

 

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http://gawker.com/5159425/five-print+to+online-crossovers-and-how-many-will-survive-maybe-none