Gatorade Confirms What We All Knew: Bulk of its Drinkers Are Nursing Hangovers

 

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Along with dropping the "atorade" portion of its moniker -- the sports drink now will go just by "G" -- the company has come up with a bevy of snazzy product lines that marketing folks might describe as "urban" without having to explain more. Anyhow, Gatorade Fierce is now called "Bring It," Gatorade X-Factor is now "Be Tough," and Gatorade A.M. is now "Shine On."

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http://blogs.sfweekly.com/thesnitch/2009/02/gatorade_--_sorry_g_--_confirm.php