This sounds pretty interesting.

Marvel Entertainment has announced that it will release a series of “In-Motion” comics through iTunes, during a panel discussion at this week’s New York Comic Con convention. Geeks of Doom report that the company is working with Neal Adams and Continuity Studios to develop a new form of digital comic for iTunes, which the company is referring to as motion comics. This new breed of comic will feature panels that animate scenes, as well as spoken dialog from voice actors.

....

 http://www.ilounge.com/index.php/news/comments/marvel-planning-motion-comics-for-itunes/