Valleywag vs. Time Magazine's Proposal to Save Newspaper

(1 post)
Topics: MAGAZINE , RANDOM
by Daba
18049 Posts
Ready to get things pooping
10 months ago
3 years ago

I agree with Valleywag. No way are micropayments working. It's an outdated idea to think that enough people are going to pay for content at this point in time.

 Micropayments are the future of content! If I had a nickel for every time I heard that one. Walter Isaacson, a former managing editor of Time, is the latest to pick up this tired banner.

 

In Time'slatest cover story — which you can read without charge on the World Wide Web — Isaacson writes that publications cannot rely on advertising revenues alone, and should get their readers to pay per article instead:

A person who wants one day's edition of a newspaper or is enticed by a link to an interesting article is rarely going to go through the cost and hassle of signing up for a subscription under today's clunky payment systems. The key to attracting online revenue, I think, is to come up with an iTunes-easy method of micropayment.

....

http://i.gizmodo.com/5147222/joker-ski-mask-is-creepy-in-more-ways-than-one

 

 


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