I imagine it's for some sort of commercial.

aption wins a baseball bat to crack over their leg. Good luck, folks.

http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Create-a-caption-LeBro-Knows-;_ylt=AtUYYF.PcXw0m_nSUtENZ4O8vLYF?urn=nba,133780

You were right TR. Seems he was all-state althought they don't say his position in the article.

...

In a television commercial debuting Sunday for State Farm Insurance, James, a former star wide receiver in high school, suits up for the Cleveland Browns.

 

A die-hard Dallas Cowboys fan, James wears a brown No. 23 Browns jersey with “LeBron” on the back. The spot was recently shot at the University of Akron’s indoor training facility and will be shown will during Sunday’s AFC and NFC championship games.

 

This will be the second commercial James has done with State Farm, which signed him to a sponsorship last year hoping he could help the company attract young adult policyholders.

...

At 6-foot-8 and 250 pounds, James often describes himself as a football player. He was an All-Ohio selection at Akron’s St. Vincent-St. Mary High School and still plays flag football at the school during the offseason.

...