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But sometimes the importation of Western culture proves outright deadly. In Gurgaon, India, a suburb of New Delhi filled with offshore-tech outfits, police are investigating the death of a 22-year-old employee of Nokia-Siemens at the company's office. Nokia-Siemens officials held a pie-eating contest for workers in the company cafeteria. Saurab Sabharwal started choking and ran to the bathroom. 

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http://valleywag.com/5094524/indian-man-dies-in-pie+eating-contest