....

He was there to introduce a line of men’s wear called Benjamin Bixby, which includes tweed plus fours and club sweaters with leather elbow patches. The collection was inspired by Ivy League athletics of the 1930s. It looked like Ralph Lauren having a Steampunk moment.

 

By designing under an assumed name, Mr. Benjamin is reflecting the latest trend in celebrity fashion, which is for celebrity designers to masquerade as nobody designers, and thereby appear to be more authentic than opportunistic. (William Rast and Edie Rose are not Parsons alumni, but the labels of Justin Timberlake and Rachel Bilson.)

 ....

 http://www.nytimes.com/2008/10/02/fashion/02BIXBY.html?_r=1&ref=music&oref=slogin