"I'm a PC ads" from Microsoft created on a Mac

(2 posts)
Topics: APPLE , MICROSOFT , TECHNOLOGY
by daba
5043 Posts
hates his slippers.
2 weeks, 6 days ago
2 months, 1 week ago

 

Turns out that phase two of the "I'm a PC " advertising counterattack against Apple was... created on a Mac. If Apple was smart, and I think they are, they'd have another Hodgeman ad making fun of this produced and in the can yesterday.

 

The offending evidence was metadata found in the images of the PC user featured on the “I’m a PC” web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3.

 

Microsoft has since responded to the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs."

 

They then scrubbed the metadata from the imagery.

...

http://gizmodo.com/5052790/microsoft-im-a-pc-ads-were-created-using-a-mac

 

 

by Mike
933 Posts
is still in school! God damnit!
2 months, 4 weeks ago
2 months, 1 week ago
hahah not surprising, but still funny

Post a Reply

Please login to post a reply.

 

 

Prefix Logo

  Site Index RSS
Email or Username: Password: Register
Recent Comments
Forum Posts
» B/\NGER :