It's really happening.

Biggest selling jersey this year?

Also, can he just change his name back to "Chad Johnson" at the end of the season?

In any case, the saga continues....

 The Cincinnati Bengals will open their National Football League season Sept. 7 with Chad Ocho Cinco as a starting wide receiver.

 

The Bengals today began the process of listing the former Chad Johnson as Chad Ocho Cinco for all club business, including the name on the back of his NFL jersey, after he legally changed his name last week in Florida, the team said in a news release.

http://www.bloomberg.com/apps/news?pid=20601079&sid=aelBbtOdQVgI&refer=home

Picture a room, curtains drawn, cigar smoke filling  the air.  The manager says, "Kid listen to me! Not only will you make millions in the merchandising;  you'll be on every wacky infotainment show, then ESPN, Larry King, Leno. You can't buy this kind of contract leverage.

Whadda you care what they call you, as long as they call you to the contract renewal meeting!

Fade to negro or black or noire........