I have to agree that this is not good for Obama. He should buy up key words such as "John McCain," "housing crisis," "us economy," etc.

In an online parallel to big TV ads, John McCain's campaign has outbid Barack Obama's for the top ad slot — and I do mean the one up top, above the results — on searches for Barack's VP canidate Joe Biden.....

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"The big downfall is that Obama's not reaching the undecided voters," says Janel Landis, senior director of search development and strategy at SendTec, a search-marketing firm that has been tracking the candidates' techniques since June. "He's not bidding on issues or his competitor's name."