Now that the Olympics are over, I wonder what it'll be like for him. I assume he's got a ton of press coming up in the U.S., but I wonder how long until his fame subsides.

In any case it's being reported that he's signed a deal to write about his Beijing experience. The book is suppose to be out for the holidays.

 ....

(Already) titled "Built to Succeed," the memoir will recount the swimmer's experiences enroute to notching a record-breaking eight gold medals at the XXIX Olympiad, which concluded Sunday night.

Along the way, Phelps will expound on the personal philosophy he brings to his athletic pursuits as well as reminiscences of his childhood and struggle with attention-deficit disorder.

http://www.variety.com/article/VR1117991052.html?categoryid=2864&cs=1