In fact, television and music content have become more like software than they are different, and the release of the iPhone App Store is a significant new platform for the intersection of what formerly were seen as two different products.

 

What kinds of programming will emerge? Perhaps a kind of reality show with mobile devices, where contestants roam the real world and use their phones as transaction wands to indicate their interest (or lack of it) in products, events, personalities, and so on.

http://www.techcrunch.com/2008/08/07/i-want-my-iphone-tv/